The exchange aims to expand programmatic access to mobile video inventory beyond Snapchat and Facebook.
As Snapchat, and now Facebook, Instagram, Twitter and other platforms have popularized vertical video, demand for vertical video ad inventory has followed. To make it… Readmore
The optimization platform’s new feature makes tested offers to customers who have lots of friends and followers.
Influencer marketing tries to leverage a popular person’s network of friends and followers.
This week, optimization platform Amplero is announcing an enhancement to… Readmore
Chatbots in apps like Facebook’s Messenger and Kik have struggled to live up to the hype, but that might actually help them succeed.
A year ago, chatbots reemerged atop a mountain of hype that messaging marked tech’s latest paradigm shift,… Readmore
The new study evaluates 9 tools in a marketing/sales category that, the research firm noted, barely existed a few years ago.
Sales enablement tools, which help salespeople manage and track marketing content, are a small but growing category.
This week,… Readmore